Arabic is the official language of nearly 26 countries, classical Arabic is the liturgical language of 1.8 billion Muslims, and Modern Standard Arabic is one of six official languages of the United Nations. There are over 300 million speakers of Arabic across the world. Interestingly, Arabic recently has become one of the fastest growing languages in the world.
In today’s world, Arabic is gaining an increasing importance due to the economic significance of the oil producing Arabic countries in the global scenario. As one of the world’s fastest growing economies, the Middle East, especially the GCC countries, has become a hub for international firms seeking rapid expansion and incomparable growth.
According to TNW, Arabic has surpassed English as the most popular language on Facebook in the Middle East, and it is the fastest growing language on Twitter.
Introducing a business to a new market can only be achieved through the language spoken in that market. Arabic, in the Middle East case, becomes extremely important in helping your business reach a wider client base and succeed in thriving markets such as Dubai, Abu-Dhabi, Doha, Riyadh and others. It goes without saying that companies that have localized versions of their websites in foreign countries are more likely to achieve rapid growth in these markets.
Localizing your website, company brochures, social media pages and your advertising materials into Arabic can be extremely advantageous to your business.